Mobile Social Networking includes a diverse portfolio of technologies and services ranging from simple chat room services where people can meet others and join affinity groups withonly texting tools, to multimedia-rich environments and UGC sharing communities whichpersist after the user logs off. While some say that it is a young and emerging industry, a strong case can also be made that Mobile Social Networking has been developing for at least the past five years. It was previously perceived as a small segment of the larger communications industry and has only recently begun to blossom.

Mobile operators have known that there are significant opportunities associated with mobile communities well before the implementation of multimedia friendly networks and handsets.

With chat room-based communities, many mobile operators have already begun to take advantage of the fact that their subscribers seek new ways to communicate with one anotherusing their data network capabilities while mobile.

Our special focus day on Mobile Social Networking at Mobile Web Europe on Monday 22nd of September will answer some of the key questions surrounding this exciting area and offer first hand inspiration for those looking to enter the space. Delivered by a host of high profile industry speakers, this special focus day promises to be one not to be missed.

For the full focus day agenda click here: www.mobilewebevent.com/newt/l/mobileweb/agenda_d1.html

In addition to this exclusive speaker line-up, all delegates attending Mobile Social Networking will be eligible to attend our Brown Bag Lunchtime Workshop delivered by Christine Perey, lead Analyst at Perey Research & Consulting. Christine’s report: Mobile Social Networking: Communities and Content on the Move, was published by Informa Telecoms & Media in January 2008.

For further information on this workshop click here:
www.mobilewebevent.com/newt/l/mobileweb/brown.html