Monday 22nd September 2008
Based on the research for the Informa Telecoms and Media 2008 report Mobile Social Networking: Communities and Content on the Move, this workshop provides a complete functional model of the exciting Mobile Social Networking industry, including all the moving parts--from the providers to the users. Of interest and use to those just starting out as well as the most experienced community managers, the session presents the range of different business opportunities to be tapped and the revenues that will emerge from numerous sources
- Introduction to the mobile social networking market; drivers, challenges, frameworks and assumptions
- The mobile social networking industry ecosystem: detailed description of the segments of the ecosystem today and how they work together to offer the ultimate value for the community participants
- The monetization strategies/business models which are in use and that form the basis of the Informa revenue model of the industry
- The mobile social networking revenue forecasts, and trends for the future

















