Breakout Masterclass 3 Taking place: 11.00 - 12:30

From Mass Marketing to Mass Personalisation - Ensuring Relevant and Contextual Services for the User

Masterclass Objectives: With the web so vast, and the mobile screen so small, personalisation is one of the hottest mobile web topics right now. Making relevant and contextual information available to users in a timely and appropriate manner is vital for the propagation of mobile web services. The key to this is the effective use of customer intelligence, location information and a targeted approach. This Masterclass will equip attendees with the fundamental insight into mobile web personalisation and provide them with the knowledge to build highly relevant and contextual products and services.

Breakout Masterclass 4 Taking place: 16:15 - 17:45

Designing for the User - Launching Your Mobile Site

This Masterclass will enable just about any one who wants to build a mobile website and publish mobile content online to do exactly that, in minutes. By the end of this session attendees will be able to build their own full-featured, fully standards compliant mobile website all by themselves, and what's more ... they can guarantee that the website they build will work consistently on any mobile phone. And to do this, you don't need any technical know how, or prior experience in building websites, you don't even need to download or install any software.