Breakout Masterclass 1 Taking place: 14:15 - 15:45

Crash Course in Mobile Web - Why Mobile and Why Now?

Masterclass Objectives: With mobile launches becoming ever more prevalent, whether it is Apple’s iPhone, Google’s Android platform or Yahoo’s onePlace, the message is clear, mobile web is coming and you’d better get onboard. The development of new handsets, the introduction of flat data rates and a greater customer awareness of mobile services has aided the market’s growth. However for many companies, mobile web strategy is still unclear; this Masterclass will explore the opportunities available to businesses in the mobile space and offer the tools and tactics needed to get attendees’ offerings off the ground.

Breakout Masterclass 2 Taking place: 16:30 - 18:00

Communicating with Customer via the Mobile: Building Integrated and Converged Advertising Campaigns

Masterclass Objectives: Mobile is the final frontier for advertising in the communications market we know today. In the western world, where it’s not unusual for countries to have mobile penetration in excess of 100%, a device carried by people for the majority of their waking day is a marketer’s branding dream. Advertising for mobile has arrived and this Masterclass will provide attendees with the knowledge to effectively build integrated and converged advertising campaigns to successfully communicate with the customer via their mobile phone.